CEOAymeric Flaisler
Runs Backstory and keeps us honest with buyers. Spent his career building consumer products that have to earn trust before they earn money.
LinkedInThe team
A small team obsessed with helping you buy the right flat.
We're three founders — product, technology and operations — building Backstory because we've all seen first-time buyers get burned by things that were knowable in advance. The incentives in this market are stacked against buyers. We want to tilt them back.
CEO
CPODavid Geismar
Translates what buyers actually need into the product they get. Recovering first-time buyer; spent three years fighting his own freeholder.
LinkedIn
CTOJasbir Singh
Builds the data plumbing and AI pipeline that turns a postcode into a report worth reading. Believes the right answer beats the fast answer.
LinkedInWhy we built this
We've learned the hard way so you don't have to.
One of us spent three years fighting a freeholder over a London flat. Won the case. Lost the time. Nearly broke financially. Almost none of it was visible at the point of buying.
The records you need to make a safer purchase already exist. They're just scattered across the Land Registry, lease documents, planning portals, environmental data, insurance histories and freeholder accounts. No buyer has the time or the training to pull them together.
Backstory does. We read everything, connect the dots, and tell you in plain English what it actually means for you — what to ask, what to push on, and when to walk away.
We don't work for the seller, the agent or the developer. We only work for you.
Try Backstory on the flat you're actually considering.
Free during early access. Human-reviewed report in 24 hours.
Get the report